Master Classes
Everything needs to get done, yet it doesn’t all need to get done by you.
However, there are so many business functions you’d like to master on your own or just learn enough to outsource it well.
Here’s a broad variety, with audio and PowerPoint lessons to not only expand your knowledge but also learn how to apply them specifically to your business some are really calling your name.
Your Master Class Options; each is $97
Understand How Marketing Works and Make it Work for You:
Marketing is a combination concept and numbers game; which concepts and numbers work for you?
Learn how to pinpoint exactly what your prospect wants from you, understand your prospects’ situation, how to communicate that you’re able to provide a relevant solution using the language that will tell them you understand.
If you think marketing is an art and just can’t be pinned down because it’s all about ‘feelings’ instead of tangible numbers, this program will change all that for you; let’s get really concrete while you learn:
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there are only 4 scenarios that your prospect wants to achieve; learn which is critical to your audience and use it to gain their gratitude and business
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there are 4 fundamental hallmarks you must adhere to in your marketing initiatives; learn how to make each work uniquely for your situation and resources
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there are only 3 things in this world your customer wants no matter what you sell; coffee, Cadillacs or coaching – it’s all the same!
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the distinction between selling and marketing and how to know when to do each
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Bonus Lesson: how to feel ‘in your bones’ comfortable about marketing and forever do away with any sense of deception, manipulation or general ‘ick’
Time Junkie? Break the Habit with Clarity Around Your Priorities & Your Responsive Actions
We’ve all been there – a neatly prepared list of priorities, of things to accomplish today, ignored, shifted to next week or next month, begging for attention.
What gets in the way? Other people’s needs, unexpected emergencies, general procrastination, the inability to see the value in working on something that doesn’t have a specific deadline or won’t be needed for 6 months, or just feeling selfish for putting your own needs ahead of anything else. Want to make a change?
This lesson will show you why your priorities matter; the impact of getting things done (or not done) and how to forge ahead in the face of every interruption that assaults you daily.
Build a Million Dollar Team
If a job could talk, what would it tell you it needs to be performed beautifully?
Wouldn’t that make it easier to hire the right person for the right set of needs?
Here’s how to get it done.
In this class you’ll learn to define a job and the skill set it needs to be done well. Write a job description that attracts the right candidates, learn how to interview to find the qualities your job needs.
How to Write a Business Plan
We’ve all been there – a neatly prepared list of priorities, of things to accomplish today, ignored, shifted to next week or next month, begging for attention.
What gets in the way? Other people’s needs, unexpected emergencies, general procrastination, the inability to see the value in working on something that doesn’t have a specific deadline or won’t be needed for 6 months, or just feeling selfish for putting your own needs ahead of anything else. Want to make a change?
This lesson will show you why your priorities matter; the impact of getting things done (or not done) and how to forge ahead in the face of every interruption that assaults you daily.
Define Your Targeted Audience
Do you believe your product can be a benefit to anyone who ______________?
That kind of thinking will blow your marketing budget, muddle your messages and never get you a referral.
Learn why small (a highly focused target) is beautiful and profitable.
You’ll learn to identify your target so clearly you’ll recognize her anywhere (and then know how to satisfy her with your product or service).
Build Your Online Business
In a world where anyone with a cell phone and credit card can start a business, it takes a bit more to keep it going and growing, profitably.
Learn the 5 key elements you need to build and enjoy your online business (including finding your customers and depositing the cash!)
In this Master Class you’ll learn
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how to establish your presence online, both for marketing and e-commerce
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how do you find the audience that wants what you sell?
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how do they know you’re the right provider for what they need?
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how can they become your business ambassadors and feel great about it?
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how can you make it easy for them to buy from you with satisfaction?
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more than a growing bank account, how do you know which of your many actions is really bringing home the bacon?
I’ll introduce you to many inexpensive, powerful tools to build your online home-based business. Whether you teach, sell products, provide services or run a membership community, this Master Class will work for you, promise!
Plenty of examples will make it easy for you to understand and select those options that are best for your business.
Craft an Elevator Pitch & get to the Penthouse,NOT the Basement
Ever introduce yourself at a networking event and, instead of producing interest, you get the blank stare of someone who has no idea what you said?
It isn’t hard to tell someone what you do but the truth is, no one really cares.
What they really want to know is: “What can you do for me?”
That’s why your elevator pitch needs to make the right first impression, briefly, clearly and focused on exactly what your listener wants to hear.
How do you know you’ve done it well?
When they say: “WOW!
Can you tell me more?”
With this simple, fill-in-the-blanks blueprint, (just 3.5 steps) you’ll produce ‘WOW’ results in no time.
3 Myths That Will Sink Your Business Faster than You Can Spell T-I-T-A-N-I-C
Being the owner is not the same as being the employee
You probably figured that out once your hair started turning grey at a fast pace.
The owner’s role has huge distinctions in identifying priorities and using your time to achieve powerful results.
However, your past success as an employee can easily get in the way of understanding how to best advance your new roll as boss.
During this value-packed program, you’ll learn
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how to shift your beliefs & behaviors to deliver ceo-level results
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the single most powerful and least costly form of marketing no matter what you sell
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why your focus on sales will lead you to see red long before you see black
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how your most common habit is causing you to rob from your bottom line
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Marketing Your online Event – webinar, teleclass, whatever
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Creating Strong Affiliate Relationships for Win-Win Success
Want to Write Your Book? Learn how to develop your reader-focused content
The world of publishing has radically shifted with the ease of producing your own print or e-books.
That’s great, however, you still have to write the book!
In this program, I’ll show you 3 techniques to get your topic started and expanded.
You’ll be surprised how a single idea can turn into a complete book with your name under the by-line!
Wrote a Book? Now Learn How to Publish it Yourself
You wrote a book?
Fantastic!
Now, you probably know that self-publishing, once disparaged as ‘vanity press’ has become more than respectable; it’s the realm of world-class, famous authors.
Want to know how to do it yourself?
This workshop will walk you through every step of taking your manuscript to beautifully designed, published and listed book for the stores (or Amazon!) to carry.
During this program, I’ll walk you through every necessity of having your print or e-book created and distributed, including:
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finding the designer to layout its interior
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finding the designer who’ll craft a beautiful exterior cover, front and rear
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how to get included in the Library of Congress
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average costs to have your book edited
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how to promote it yourself if you choose
Written a Book? Learn How to Build a Business Around it
You may have an important message to share however, ‘build it and they will come’ is a truth that only lives in fantasy movies.
In this workshop, you’ll learn the many ways you can use your book to both add credibility and new revenue streams to your business.
This workshop will focus on 2 paths to publishing success:
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how to promote the availability of your book and elevate its visibility
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how to build new revenue streams with leveraged extender products
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what’s a virtual book tour? Find out!
Build Your Product Matrix with Funnels and Client Path
If you’ve done any baking, you probably have an instinctive awareness of a funnel.
However, with a marketing funnel, there are a variety of paths prospects and clients can take as they increase their relationship to you and your business; each one has a different shape.
In this master class, you’ll learn:
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what the ‘funnel’ is and how it relates to your marketing initiatives
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simple steps to attract prospects to jump in and start flowing down your funnel
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bend me shape me: learn different ways to build a funnel or client path that stands and delivers.
20 questions to a Plan
Every year, perhaps over a bottle of champagne, you close the door on the year that was and declare a new set of intentions; perhaps it’s around new sales levels, product innovation, a brand shift.
Yet, before you look ahead, answer these 20 questions to ensure you mine the gold: untapped value lurking in past actions, wins and frustrations. During this program you’ll:
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uncover the often surprising truth about your real priorities for the year ahead
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learn how to turn past disappointments into real opportunity
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lay out the beginnings of your strategic plan with action steps scheduled and on your calendar.
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ensure your business plans are on track to honor the bigger goals you have for your life
And hey – a new year can start any day of the week, any month of the year.
It’s never the wrong time to start a new.